Yogo, Research and Idea Development

Yogo clothing seems to be extremely popular at the moment, and so an expanding sector. 

When researching for this mood board I found companies like Lulu lemon and urban outfitters have both got an extensive range of stylish and quality wear.

I used these two companies and various magazines to pick clothing that inspires me.

Patterned leggings are now sold by pretty much every active wear company now. weather it is block colours, flowers or completely abstract shapes. 

I love the bold, sharp designs, but I feel these suit a performance sport like running more, were as flowers and organic shaped patterns fit better with yoga.

All the colours on this page are very inspirational to me, the strong contrast of black and red, the neutral pinks and the bold blues.....I cant wait to start working with them!   

"Running" mood board and design ideas

I think current trends are extremely inspiring at the moment there are so many interesting styles, colours and materials out there.   

I have found that reds and oranges seem to be an essential colour at the moment in active wear. I really like these vibrant original tones, compared to the usual dull black or girly pink that is used in womens sportswear.

The block, bold patterns that seem to cover many leggings at the moment are great! They have a kind of retro feel to them, but still mange to look sleak and modern. 

I have used this look in my design drawing and hope to go on and make some of these in the near future. 

Sports Photography - Golfing

This was my best shot from my photo shoot today. 

The golf club lined up with the ball, leading your eye into the center of the image is well composed. The ball is slightly blurred giving you that scene of movement.  

I faced Emma into the sun (that had just come out from behind the clouds) to highlight the face and rest of the figure. This worked really well as the shadows created have highlighted the clothing, figure and ball.

If I were to take this photograph again I would have improved the styling, as the weather was bad as we set off to the golf course Emma was wearing scene able wear. But if I choose a good day, I could have choose more colourful clothing to really enthusiast the 'golfing' theme. I also think this would give the image a more professional look.  

Exploring Form and Function

Using photography to explore form and function in sports clothing. 

I have learned that lighting is the key factor of studio photography. No matter how well composed your image is, if the lighting doesn't create the effect you want there is no point clicking the button.

These four photographs were very successful, although it took a lot of attempts to get there. 

I wanted to capture the movement, but still get a sharp image.

First I tried staging the movement, as this allowed a more crisp image but they did not look realistic. I found that after photographing beth actually running I caught the whole atmosphere of movement, and the areas that were slightly blued (like the moving jacket) only added to this effect.

Next time I would like to concentrate on the styling. I think in these images I have been successful in creating a 'hockey' or 'running' look, but in the future I want to make the out fit unique to really capture the viewer attention.

Surf kayaking - location photography

This photograph has been the most challenging to compose well, out of all my photo shoots so far.

I had originally wanted to capture Kim actually surfing a wave, but I now realise it is difficult to do so with out being in the sea your self.

I have learned that to be successful in location photography you have to be able to adapt your plans, there is no point in having just one outcome in your head, and not having the ability to see other opportunities out there. 

The composition for this photograph and my other best images were not planned, they actually look better because in a changing you are not able to place the kayak in the exact potion on a rolling wave, you just have to make the most of what you have!  

Collage Shoe

Today I did four drawings of different shoes, I tried to use materials that suits the type of shoe.

I think this college shoe on brown paper was the most successful drawing the block shapes with contrasting organic area creates an interesting image.

I learned to make sure the proportions was correct from the start of the process. An easy way of doing this is to do a quick sketch to map out the shoe, before sticking down other materials.  

The only panel on the shoe that I don't think completely fits is the water black colour. I should have watered down the colour more and painted more smoothly, instead of doing rough brush strokes. 

Or painted the black thick and even to give a smooth leather feel.